Brazil remains a prime destination for international expansion, with several major companies entering the market in 2025. These expansions create new job opportunities, drive innovation, and strengthen Brazil’s position as a global business hub. However, hiring in a new market comes with significant challenges, from identifying the right talent to navigating complex labor laws.
Let’s take a look at some of the key companies expanding into Brazil and the recruitment challenges they may face in establishing a strong workforce.
Companies Expanding into Brazil in 2025
1. Renault & Geely – Expanding in the Electric Vehicle Market
Renault and Geely have partnered to manufacture and sell low-emission vehicles in Brazil, using Renault’s industrial complex in Paraná. The joint venture aims to capitalize on the growing demand for sustainable transportation in South America.
🚧 Hiring Challenges:
- Recruiting specialized engineers and technicians in EV and hybrid vehicle technology.
- Finding supply chain and logistics experts to manage the import and distribution of parts.
- Competing with local automakers for top automotive talent.
2. BYD – Investing in Lithium Mining & EV Production
Chinese electric vehicle giant BYD is making a strategic move into Brazil’s lithium mining sector in Minas Gerais while also setting up a new factory in the country. This marks BYD’s first mining project outside China, ensuring supply chain stability for its battery production.
🚧 Hiring Challenges:
- Recruiting mining engineers and geologists with expertise in lithium extraction.
- Hiring manufacturing workers to support battery and EV production.
- Managing compliance with environmental regulations and sustainable mining practices.
3. BBVA – Reentering the Brazilian Financial Market
Spanish banking giant BBVA is launching an investment bank in Brazil, marking its return to the country after exiting in 2003. The bank aims to expand its corporate advisory business and compete with local financial institutions.
🚧 Hiring Challenges:
- Finding experienced investment bankers and financial analysts in a competitive job market.
- Complying with Brazil’s complex banking and financial regulations.
- Attracting top finance professionals away from well-established local banks.
4. Data Center & Cloud Companies – Scaling Up in Brazil
Brazil is emerging as a key hub for data centers, attracting major investments from companies like Ascenty, Grupo FS, Equinix, ODATA, Tecto, and Elea. The surge in cloud computing, AI, and digital transformation is driving demand for new infrastructure.
🚧 Hiring Challenges:
- Recruiting cloud computing and cybersecurity professionals in an industry facing a global skills shortage.
- Hiring data center technicians and engineers with experience in large-scale IT infrastructure.
- Managing high turnover rates in the tech sector due to demand for skilled professionals.
How Companies Can Overcome These Recruitment Challenges
Expanding into a new market requires a strong hiring strategy. Some key solutions include:
✅ Expanding talent pools – Looking beyond traditional hiring sources and considering international or remote candidates.
✅ Offering competitive compensation – Salary packages, training programs, and career growth opportunities can help attract top talent.
✅ Ensuring compliance with labor laws – Understanding Brazil’s employment regulations to avoid legal challenges.
How Combine Can Help
At Combine, we specialize in helping companies navigate complex hiring challenges in Brazil. Whether it’s recruiting specialized engineers for EV manufacturing, finding top finance professionals, or securing IT experts for data centers, we offer customized recruitment solutions to meet the needs of expanding businesses.
🔹 Access to a global and local talent pool to identify the best candidates.
🔹 AI-driven recruitment insights to optimize hiring processes.
🔹 Compliance and legal expertise to ensure smooth workforce integration in Brazil.
If your company is expanding into Brazil and looking for top-tier talent, we can help you build a strong, skilled workforce.
📩 Contact us today to discuss your hiring needs!
